ARV IN PROGRESS

In 2025, the company is taking the next step with a rebranding OF wear the Label, launched in Copenhagen, Denmark, a global hub for sustainable fashion and design. This transition marks the evolution from a local Dutch brand into an international label, while staying true to its foundation of creativity, uniqueness , and sustainability.

find our items in our atelier at Brand space studio in copenhagen

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BE CREATIVE
BE ONE OF A KIND
BE SUSTAINABLE

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NEW COLLECTION

ABOUT ARV

WEARtheLABEL was founded in the Netherlands in 2020 by Anne-Roos Verheijen. ARV are the initials of the creator, but also stands for the Artistic Reused Value. The focus of the company is combining Art + Fashion.

The brand positions itself in the fashion industry through a focus on upcycling: giving existing garments a new life by transforming them with hand-painted designs and custom creativity. By doing so, WEARtheLABEL reduces textile waste while offering unique pieces that can been seen as wearable art.

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Get to Know ARV

WEARtheLABEL stands for the creative side and the uniqueness of clothing. Painting clothes by hand creates a combination of art and fashion. Every piece of art is therefore different, and that makes everything unique.

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